For a better future, study the past.
For a better future, study the past.
If you have a sweet tooth, or maybe just like to splurge on a piece or two of fine European chocolate from time to time, you have to make the trip to Canal Street in New Smyrna Beach, FL and visit AJ Chocolate House.
While AJ Chocolate House is new to New Smyrna Beach, the concept is hardly a new one. AJ Chocolate House has been around since 2002, tracing its origins to the family home in Vilnius, Lithuania. After a visit to Belgium, Algimantas “AJ” Jablonskas, was inspired to open a fine chocolates shop. The brand expanded throughout Europe, eventually operating 25 locations. Son and daughter-in-law, Edwin and Katherine, opened the brand’s first U.S. shop in Winter Park in 2023. New Smyrna Beach is their second American location.
The New Smyrna Beach area continues to expand its already bountiful food offerings. One of the newest to join is AJ Chocolate House, conveniently located on Canal Street in the downtown historic district. From the moment you walk in, it’s almost sensory overload.
First, the interior is beautiful. There are tables set up in the front picture window, along the wall, and larger seating spaces in the rear of the building. For those who prefer to sit outside, there are several tables available if the weather cooperates.
The second easily noticeable aspect is that the place is spotless. Staff was keeping the tables bussed and the floors were clean. Best of all, the coffee bar looked immaculate. Yes, it was being used. The staff however was right on things and everything shined. Finally, staff were wearing disposable gloves, making sure your food and drinks are the freshest they can be.
Next was how friendly the staff were. They were friendly, dressed neatly, and ready to assist. They were able to answer questions about product and exuded a level of confidence in their answers. Drinks were made to order and arrived at our table quickly. It seems that management has done some good vetting of applicants and provided the training needed. Let’s hope that continues.
Finally, and most importantly, the display cases are packed with chocolates seldom seen in the States. AJ Chocolate House advertises “over 150 different amazing chocolate delicacies made in Europe.” I don’t know if there were 150 different available when we visited, but there were more than enough to satisfy any chocolate lover.
Click to enlarge any of the images below.
We kept our order very simple as first time visitors, saving a lot to return for. Our candies consisted of raspberry truffles and coconut truffles. They were delicious. For drinks we had a hot chocolate and an Americano. These were brought to our table quickly with a carafe of cold water, which is a nice European touch. Everything exceeded expectations and we will be returning soon to try a wider variety.
There were so many options it was difficult to select and not order one of everything. Whether you like chocolate covered fruit (think mango, cherry, and more, or prefer nuts such as pistachio or hazelnut, there is something for you. Do you like your chocolates a bit more exotic? Give the chili tower or cinnamon a try.
Now let me tell you about the cake case. That chocolate majesty is calling my name. Chocolate cake with thick layers of chocolate ganache. What’s not to love there? Looking for cheesecake, well they have it. Give the caramel cake some consideration. Chocolate cake with a citrus infused caramel will no doubt satisfy.
If you are seeking out something a bit more substantial, be sure to review the “light plates” and croissant sandwich offerings. For me personally, it’s a bit heavy on the goat cheese offerings, but I know a lot of folks like that.
There is a limited beer menu, wines, and a small cocktails menu. I think most anyone looking for a drink can find something they will enjoy.
A review of the menu shows that AJ Chocolate House is a perfect meet up spot for couples or maybe a first date. Are you meeting up with a friend you haven’t seen in awhile. This would be an excellent location to catch up on life. Maybe enjoy one of the “towers” and a coffee with friends.
As for price, look, you don’t go into somewhere like this looking for bargain pricing. It’s not cheap. Chocolates start at $3 and can go higher. A cake slice is going to set you back $12.99, though there are some smaller, less expensive options. When you see the cake though, you’ll understand the price. Trust me. The various ice cream options, which sound and look amazing, are all under $10. The “light plate” options are less than $10, which is a great price. The croissant sandwiches are around $20, which is certainly not out of line compared to other meal options.
I found the drink prices to be all reasonable. If you’re looking for a plain coffee, most options are $5 or less with lattes, cappuccinos, etc. all being less than $10. If you drink specialty coffee, you know these are good prices. Are you a tea drinker? A pot of hot tea is only $10. Ask about their selections. Hot chocolates, which are all handmade with real chocolates, are $10 and under. Cocktails looked to all be under $20 while wine by the glass was generally under $15 with bottles around $40 and up.
Menu images are below. Please click to make them larger.
I left AJ Chocolate House highly impressed. The service was great and the food/drinks even better. I probably wouldn’t go there for a meal. It’s just not my preferred type of food. However, for desserts or coffee? Sign me up.
Current hours posted on their Facebook page are
These are long hours and I am not sure New Smyrna Beach is able to support such. During the many Canal Street events, this place should be hopping. For most evenings however, Canal Street is rolled up much earlier than the posted hours. Perhaps they will prove me wrong, but I suggest checking hours before heading there after dark.
Highly recommended!
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