It’s always a good mail day when the new issue of Smoky Mountain Living shows up. The April/May 2023 issue arrived last week and there is plenty to read about.
The cover article, featuring the iconic Dolly Parton sculpture, is titled Reimagining Sevierville. As stated by Amanda Marr, Sevierville Chamber of Commerce marketing director, “The history, culture, and warmth of our community shines in this historic district with an authenticity visitors can’t get enough of.” Make Sevierville part of your Smoky Mountains vacation plans.
Get your Smoky Mountains Sightseeing Pass at a great price. Save up to 30% off admission costs at top attractions in Pigeon Forge, Gatlinburg, and the Smoky Mountains with a Sightseeing Flex Pass. Explore Tennessee your way with a 3- or 5-attraction pass. Click the link for details and to purchase!
Jim Casada examines the simple biscuit in his article “Our Daily Bread: The Joy of Biscuits.” Be sure to take note of the recipes included. I am going to have to try the cheese biscuits!
Michael Twitty contributes to the “Crop Stories” program, offering an essay about collards.
Musician Jim Lauderdale answers a few questions in the Listen Here section. Lauderdale has issued over 30 full-length albums covering country, bluegrass, and Americana, styles of music. He’s a true legend in the field.
Looking for great bbq in Sevierville? SML suggests trying Trotter’s Whole Hog BBQ. After reading the article and looking at the website, I might have to agree.
Fourteen million visitors leads to a lot of waste and garbage. Read what Sevier County Waste, Inc.is doing to cope with all this trash. Their results are quite impressive.
Learn about the ten most beautiful spring wildflowers in the area.
Well written, with beautiful photography, Smoky Mountain Living is always a must have for your armchair traveling dreams.
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Conde Nast Traveler – $14.97Aimed at those who travel frequently as part of their lifestyle, Conde Nast’s Traveler Magazine is written for affluent people who can afford to see the world on a first-class ticket and want to avoid the tourist scene. Magazines regularly review top vacation destinations, hotels, shopping, and dining spots, and include tips on transportation. Shipping Info
Please allow 5-6 weeks for weekly titles, and 8-10 weeks for monthly, bimonthly and quarterly titles to ship from the publisherRenewal Restrictions
Per the publisher, please allow a minimum of 90 days to same name and/or delivery address for renewals
Florida Black Heritage Trail Guide available free from the state of Florida
In recognition of African American History month (history that really should be studied every day as a part of any study of history) I want to make you aware of a terrific FREE resource produced by the State of Florida Department of State Division of Historical Resources.
The division has created multiple booklets in a series titled “Florida Heritage Trails.” I want to bring the Black Heritage Trail guide to your special attention. This guide is now in its third edition and is a must have for any historian, armchair historian, librarian, parent, teacher, or person concerned with the direction the state is taking in regard to teaching history.
In 1990, the Florida legislature created the Study Commission on African-American History in Florida to increase public awareness of African Americans contributions to the state. The commission was asked to recommend methods to establish a “Heritage Trail” to identify sites, buildings, and other points of interest in black history that should be preserved and promoted as tourist attractions.
This 64-page full color booklet features an incredible assortment of locations, some open to the public, others that are not. The guide is broken into three geographic area; North Florida, Central Florida, South Florida. Each region is then broken down by county and then by city. It is a bit unwieldy at first but once you use the guide it becomes easier.
I have a print copy from a while back but to use it as an example. I live in Volusia County, in the central region and find Volusia County beginning on page 40. Sites listed are both well known and lesser known. Examples include
Each listing includes an address and some list website information. In the version I have, phone numbers are not included.
Visit the websiteto view this guide online or download a copy for yourself. It used to be available in print and you may be able to find a copy through your library or in a Florida museum. I have even seen these guides available in used bookstores priced at varying prices. These are free so don’t pay unless you absolutely want a printed copy.
The state of Florida also offers a free bibliography of African American cemetery resources. Learn more HERE.
In addition to Black History, the state offers trail guides on these additional subjects related to Florida history. All are highly recommended.
1773 Spanish Galleon Trail
British Heritage Trail
Civil War Heritage Trail
Cuban Heritage Trail
Florida Historic Golf Trail
French Heritage Trail
Florida Panhandle Shipwreck Trail
Florida’s Underwater Archaeological Preserves
Jewish Heritage Trail
Native American Heritage Trail
Seminole Wars Heritage Trail
Spanish Colonial Heritage Trail
Women’s Heritage Trail
World War II Heritage Trail
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In Driving While Black, the acclaimed historian Gretchen Sorin reveals how the car―the ultimate symbol of independence and possibility―has always held particular importance for African Americans, allowing black families to evade the many dangers presented by an entrenched racist society and to enjoy, in some measure, the freedom of the open road. She recounts the creation of a parallel, unseen world of black motorists, who relied on travel guides, black only businesses, and informal communications networks to keep them safe.
From coast to coast, mom and pop guest houses and tourist homes, beauty parlors, and even large hotels―including New York’s Hotel Theresa, the Hampton House in Miami, or the Dunbar Hotel in Los Angeles―as well as night clubs and restaurants like New Orleans’ Dooky Chase and Atlanta’s Paschal’s, fed travelers and provided places to stay the night. At the heart of Sorin’s story is Victor and Alma Green’s famous Green Book, a travel guide begun in 1936, which helped grant black Americans that most basic American rite, the family vacation.
Order your copy of Driving While Blackby clicking the link or the photo to the left.
Located off of Georgia Highway 255 in Sautee Nacoochee, GA is the 38-foot-long Stovall Mill Covered Bridge. The graffiti covered bridge dates to before the turn of the 20th century. As would be expected, parking is free and there is no admission charge to view or walk across the bridge. Picnic tables are on site so you can enjoy the views and sounds of Chickamauga Creek.
Do you remember the family road trip? Dad, mom, the kids, and luggage all piled in the family truckster headed down the interstate on vacation. Dad wanting to “make time.” Remember stopping at Stuckey’s on the way? Now, straight from Wrens, Georgia, relive those times with a pecan log roll just like you remember. Click the photo or THIS LINK to place your order and to see other delicious candies you have forgotten about.
Text for the Georgia Historic Marker reads:
Stovall Mill Covered Bridge
Fred Dover constructed a bridge and nearby grist, saw and shingle mill complex here in the late 1800s. The original bridge washed away in the early 1890s and Will Pardue replaced it in 1895 with the present 38-foot structure. Dover sold the operation to Fred Stovall, Sr. in 1917. The mill and dam washed away in 1964. Constructed as a modification of the queen post truss design, the bridge’s trusses have two vertical posts (with iron rods) separated by a horizontal crosspiece. The bridge was featured in the movie I’d Climb the Highest Mountain starring Susan Hayward.
Erected by the Georgia Historical Society, Georgia Department of Transportation and the Federal Highway Administration.
Georgia Historic Marker recognizing the Stovall Mill Covered Bridge. The marker dates from 2000.Stovall Mill Covered Bridge and Georgia Historic Marker
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I’d Climb the Highest Mountain, starring Susan Hayward and William Lundigan is available on DVD. This simple story directed by Henry King, follows a Methodist minister called to a rural Georgia mountain community. There he and his city-bred wife use their love to help a small town find God. The film has limited reviews on Rotten Tomatoes.
Blind Willie McTell of Thomson, Georgia Image courtesy Library of Congress
William Samuel McTier (McTear) was born in Thomson, Georgia on May 5, 1898, though some researchers contend that he was born in 1903, and his headstone gives the year of 1901. I have yet to find a source on how he became known as McTell.It is also unclear if young Willie was born blind or lost his sight during childhood. The New Georgia Encyclopedia indicates McTell attended schools for the blind in Georgia, New York, and Michigan. Whatever the origins of his name, Blind Willie McTell of Thomson, Georgia is a legendary blues guitarist with a deep influence in the genre.
While in his teens, McTell and his mother moved to Statesboro, GA, and it was here where Willie learned to play the six-string guitar.
By the 1920s, McTell had left the family home, taking to the road as a traveling musician, playing carnivals, bars, parties, churches, and street corners to earn a living.
Young and talented, McTell became popular in Atlanta, regularly playing at house parties and similar events. By this time, he had upped his game to the twelve-string guitar, an instrument that helped him project his music better in the crowded areas he often played.
By 1927, recording companies had noticed McTell and other blues musicians and he cut his first tracks for Victor Records, following that with a 1928 session for Columbia. The New Georgia Encyclopedia lists multiple studios that McTell recorded for, often under different names. Musicians of the era would often record under similar, but different, names in order to avoid contract conflicts.
McTell was wed to Ruth Kate Williams in 1934. They were to later record several tracks together.
John A. Lomax recorded McTell as a part of the Archive of American Folk Song in 1940. These recordings, held by the Library of Congress, have been released under the title The Complete Library of Congress Recordings.
Commercially, McTell’s sales were declining during the 40s, and he found himself playing more on the streets. He did record for Atlantic Records in 1949 and Regal Records the same year. Atlanta record store owner Edward Rhodes made McTell’s final known recordings in 1956.
Starting in 1957, McTell served as the preacher at Mount Zion Baptist Church in Atlanta and devoted himself to religious music. Blind Willie was to only live a short time longer and passed away on August 19, 1959, due to a cerebral hemorrhage. McTell is buried in Jones Grove Baptist Church Cemetery in Thomson, Georgia.
McTell’s 12-String Strut
Located in the downtown Thomson, GA area is a public art exhibit titled McTell’s 12-String Strut, honoring the locally born Blind Willie McTell. There are twelve, seven-foot-tall Stella guitars in the installation, each painted by a different artist. The guitar models were created by Icon Poly Studio and are made of polyurethane.
The installation was presented to the public in 2016 after a Georgia Department of Economic Development report suggested a public art component and providing additional exposure for one of McDuffie Counties most recognized citizens as part of the county’s tourism marketing efforts.
Below, find images of 6 of the 12 guitars that are located throughout Thomson. 11 of these are very easy to find. The 12th however took a bit more digging. It is located outside the McDuffie County Government complex.
Georgia Historic Marker in honor of Blind Willie McTell, located in Thomson, GA
A Georgia Historic Marker was unveiled in Thomson, GA, in 1993, near the old railroad station. The marker honors McTell and his legacy. The text (including a few small grammatical errors) reads as follows
Willie Samuel McTear (1901-1959) was born between Big and Little Briar Creeks in the Happy Valley Community. In 1911, he and his mother moved to Statesboro, where he began his life of traveling and performing. Although blind from infancy, Willie developed a lifelong independence based on his acute sense of hearing., remarkable memory and versatile musical genius.
Willie performed and recorded under many names but favored “Blind Willie” McTell. Best remembered for his blues, McTell, had a remarkable repertoire of blues, spirituals, gospels, rags, fold ballads and popular music. McTell played from “Maine to Mobile Bay”, and at theaters, taverns, road houses, churches, medicine shows, train stations, barbecue joints, house parties, and on the streets.
His blues feature his trademark twelve-string guitar played in rapid and intricate patterns of jagged, shifting rhythms accompanying his clear tenor voice. He started recording in 1927 for RCA Victor Atlantic and the Library of Congress. He last recorded in 1956 and returned to McDuffie County shortly before his death. Blind Willie McTell is buried in Jones Grove Cemetery. The Georgia Music Hall of Fame inducted Blind Willie in 1990.
McTell has also played a considerable influence on musicians after him. Performers as diverse as Taj Mahal, the Allman Brothers Band, Ry Cooder, Jack White, and Bob Dylan have covered his songs or singled out the blind guitar player for his influence on their careers.
Blind Willie McTell Music Festival
Blind Willie McTell mural located in downtown Thomson, GA
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The Rough Guide to Blind Willie McTell is an excellent introduction to the genius that poured from his fingers. It contains 25 key tracks including some of his best known such as Statesboro Blues. There is no full length biography on the life of Blind Willie McTell.
Where to Plan your Golf Vacation in Volusia County, Florida
Are you planning your vacation to Volusia County? Maybe you will be visiting for one of the NASCAR races or motorcycle event. You or your children might be attending a convention at the Ocean Center. Perhaps you or a family member attend Stetson University or Bethune Cookman University. Maybe you are looking for the opportunity to drive on the “World’s Most Famous Beach.” Find the best spot for your game and make time to play golf in Volusia County, Florida.
Whatever your reason for being in Volusia County we welcome you. Now, what do you do if you are a golfer. If you have a few hours there are multiple options available for you to consider so be sure to pack your clubs!
Below is a listing of golf courses located in Volusia County. I have chosen to make this list alphabetical by city and then by course. Here you’ll find an address, website information, and a brief bit on the course/s.
This list should help you find the right course and help you get the most out of your golf game in Volusia County.
Daytona Beach
Play Golf in Volusia County at one of the courses at the Daytona Beach Golf Club
The North course was designed be Slim Deathridge in 1946. Mr. Deathridge served as Head Professional at the time. The course was rebuilt in 1997. This is a par 72 course with the longest tees being 6,413 yards. This is considered to be the tougher of the two Daytona Beach Golf Club courses.
Book your tee time online, take advantage of the putting green and driving range, sign up for individual instruction, or shop at the pro shop for all your golfing needs or for club repair. Grab a meal at the Sand Trap Bar and Grill.
Ever wonder what it would be like to play the same golf courses as celebrities such as Tiger Woods, Gary Player, Mark O’Meara, and even Babe Ruth? A celebrity in his own right, Donald Ross created many of the best golf courses ever designed. Here is the definitive collection of golf courses in the United States created by Ross, the most prolific and renowned golf course designer of all time. Paul and B. J. Dunn have collected all the information you need in order to find and play the more than one-hundred public, semi-private, and resort golf courses in the United States, all designed by Ross.
Playing just under 7,000 yards, the Arthur Hills designed course is a par 72 that has been rated 4 stars by Golf Digest. Hills designed this course around nature. As such it features wetlands, pine trees, and water hazards.
Memberships are available at multiple levels. Practice with ten target pins or on the six putting greens, several with sand bunkers allowing for additional practice opportunities. Book your tee time online and enjoy a delicious meal at Malcolm’s Bar and Grill.
The Rees Jones designed course is considered a favorite among touring professionals. This 7,100-yard, par 72 course is challenging enough to have earned a 4 star distinction from Golf Digest who also named it number six in its 2010 listing of top 50 American courses for women.
Bill Amick designed this 6,800-yard, par 72 course. This course has served as host to two Senior PGA Tour events.
Book tee times online. The practice facility includes target greens, a pitching complex, a practice bunker, driving range and two putting/chipping greens. After a round of golf enjoy lunch at The Pub.
Daytona Beach Shores
Oceans Golf Club, a par 3 course in Daytona Beach Shores
This semi–private course has been rated 4 stars by Golf Digest. At almost 6,800 yards at its longest, this par 72 features water on the 9th and 18th holes. The course is a past US Open qualifying site.
Book your tee time online or sign up for private instructions. A restaurant with an extensive menu is available. You can make restaurant reservations online if you wish.
This 7,150-yard course was designed by Ron Garl is located on over 200 acres. The course features both water and sand hazards. Golfweek has called this course among Florida’s top 15 public courses.
Book your tee time online or over the phone. Lessons and personalized instruction are available. Do you have a big event coming up? Consider hosting it onsite. Multiple locations with scenic views are available. Be sure to grab a bite to eat at the Sparrow’s Grille Restaurant.
Playing at almost 5,900 yards at its longest, this par 69 is a favorite of the many snowbirds who arrive each winter in New Smyrna Beach. Despite the somewhat short distance the course features three, par five holes.
Book your tee time online, lessons are available for golfers of all ages and abilities, and when you are finished stop in to the 19th Hole Restaurant for a full assortment of foods that will leave you satisfied.
Play golf in Volusia County at the New Smyrna Golf Club
This public course was designed by Donald Ross and opened to the public in 1953. The course was renovated in 2016. This is a par 72 course with a distance of slightly over 6,500 yards. Reasonable rates and large numbers of snowbirds make early tee times difficult during the winter months. Be sure to grab lunch and a beer at Tiano’s.
Book your tee time online (this course gets very busy in the winter) and be sure to stop in to the pro shop for all your equipment needs. Amenities include a driving range, putting green, practice bunker, chipping green, and professional lessons. Stop in at Tianos for delicious Italian themed food after your round.
Are you in New Smyrna Beach and looking for pizza? Tiano’s is a great option. Take a look at my NSBpizza recommendations and find the perfect dinner for your family! You won’t find any of the big chains on this list. Be sure to support your local restaurant owner.
This 6,600-yard, par 72 course, designed by Gary Wintz, runs through the Turnbull Bay nature preserve. Water is to be found throughout the course.
Book your tee time online for this beautiful course. Stop in to the Pro Shop for all your last minute needs: clothes, balls, bags, shoes, gloves, and any other golf supply you can think of. The club features a snack bar with a basic lineup of quick foods. Beer and wine are available.
Venetian Bay, one of the premier places to play golf in Volusia County, FL.
Designed by CEC Design, Venetian Bay, considered by many the premiere course in New Smyrna Beach, Venetian Bay measures almost 7,100 yards from the back tees and shoots a par 72. You start right out of the gate with an incredible 500+ yard par 5.
Book your tee time online then show up to the well stocked Pro Shop. Here you will find all the top names in golf equipment and apparel. They can even regrip your clubs for you. Private lessons are available at varying price points. Dining is available in the Champions Grille Restaurant. Members have access to the swim club and other amenities.
This Bill Amick designed course plays at 7,100 yards at its longest with a par of 72. The course is noted for its picturesque views and rolling terrain. New grass in 2021 has increased the quality of play.
Reserve your tee time online. A PGA certified instructor is on staff to help you improve your game with private lessons. The Tavern Restaurant offers golfers and excellent meal option. The restaurant has varied hours by day.
Expanded to 18-holes in 1954, this course has been updated several times by golf architects including Mark Mahana, Dave Wallace, and Lloyd Clifton. The course measures 6,250 yards and is a par 71. This family owned course is part of the Florida Historic Golf Trail.
Call to reserve your tee time. Once there, get a bucket of range balls and warm up on the driving range. Most greens fees include cart rental. Stop in at the Pro Shop for all your golfing needs from top manufacturers. Breakfast and lunch year round, and it appears there is a dinner buffet during the winter months.
This is a semi-private 18-hole course designed to challenge any skill level. Rates depend upon season and time of day. Par 66 course that measures 5,186 yards from the furthest tees.
Reserve a tee time online then head over to the Golf Shop for any items you may need for your bag: clubs, balls, gloves, you name it. Practice facilities include a driving range, chipping green, and a putting green. Crane’s Roost Bar & Grill offer golfers a place to rest and unwind after playing 18.
Designed by architects Arthur Hills and Mike Dasher in 1992 this is a public course owned by the City of Port Orange. This course measures in at just under 6,800 yards from the longest tees with a par of 72.
Book your tee time online. Improve your game by signing up for one of the many clinics offered onsite. After shooting 18, finish your day at Flagsticks at Cypress Head.
This semi-private course was designed by Bill Amick. The back tees are slightly over 6,800 yards with a par of 72. You may encounter arriving or departing planes as the course is adjacent to the fly-in. Trees and water hazards highlight the course.
Reserve your tee time online. Call to reserve you table at the Prop n’ Fore Bar and Grille with salads, sandwiches, and full entrees. After playing and eating, you may want to look into a membership which is available at different levels and perks.
Thank you for reading my round up of golf courses in Volusia County. Now you should be able to find the best course to match your skills and be ready to play golf in Volusia County during your next vacation.
This post may contain affiliate links. If you click these links and make a purchase, I may receive a small commission. This commission does not affect any price that you pay. All views and opinions provided are my own and are never influenced by affiliate programs or sponsors providing products.
Esquire is one of the premiere magazines geared toward men available today. Keep up with the latest in all areas important to you with a discount subscription. Click the photo or the highlighted link for exclusive savings and you’ll be enjoying your first issue in no time.
In May 1982, when Dixon H. Reeves, and his wife Harriett, paid contractors to break ground on a house site at the corner of south Beach Street and Mound Avenue in Ormond Beach, they did not fully comprehend the damage they were going to do to an irreplaceable cultural artifact. In fact, once the city manager issued a stop work order, the Reeves sued the city for damages. The property ownership reverted to Mr. and Mrs. Melvin Barron, who the Reeves purchased the property from, and the Reeves eventually received a $4,000 settlement from the city.
Ormond Indian Burial Mound
Where the Reeves wish to build their home was the site of a Timucuan Burial Mound. Timucuan society did not bury the dead. Instead the Timucuans placed bodies on top of the ground and piled dirt on top. In some instances, the flesh was allowed to decay, and the bones were bundled and placed at the mound site. Items owned by the deceased were broken and included in the interment.
Despite the mound having received considerable damage through the years, including digging by “pot hunters” and construction of adjacent roadways, archaeologists believe as many as 125 Timucuans had been buried on the site. For anybody caught digging on this, or similar sites, you will more likely than not be charged with a third-degree felony. See this link for additional information.
With a lack of consensus among city leaders, a fund was started to help purchase and preserve this sacred site. The Barron’s agreed to sell the property to the city for $55,000. Despite confirmation on the importance of the site from professional anthropologists and archaeologists, it took an anonymous donation of $30,000, along with the fundraising drive, to help secure the sale as shortsighted elected city officials balked at the price and potential ongoing costs.
Today, the City of Ormond Beach owns this site and is a park in a residential area. Visitors can see the mound from all sides, surrounded by roads and houses. Parking is available across the street at Ames Park so please do not park on park lands or in the yards or drives of nearby property owners. Please do not climb on the mound as it is a fragile archaeological site.
Sign Text
Ormond Indian Burial Mound Historic Marker placed by the City of Ormond Beach and the Ormond Beach Historical Trust
Prehistoric people of this area constructed the Ormond Burial Mound sometime after A.D. 800. The skeletal remains of more than 125 early native (sic) Americans are buried in this sand burial mound. Interring bodies in earthen mounds was a common burial practice in the late pre-historic period. The bones of most of the deceased were “bundled” and buried during special ceremonies. As more bodies were buried and covered with layers of sand, the mound grew over time. The Mound is preserved as one of the finest and most intact burial mounds in Florida through the efforts of the community that worked to save this site in 1982.
City of Ormond Beach
Ormond Beach Historical Trust
The City of Ormond Beach placed this marker and is not a part of the Florida Department of State marker program.
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If you wish to learn more about Timucuan culture there is an excellent book I can recommend.
Perhaps the definitive book on the subject is written by Dr. Jerald Milanich, The Timucua.
This is the story of the Timucua, an American Indian people who thrived for centuries in the southeast portion of what is now the United States of America.
Timucua groups lived in Northern Florida and Southern Georgia, a region occupied by native people for thirteen millennia. They were among the first of the American Indians to come in contact with Europeans, when the Spaniard Juan Ponce de Leon landed on the Florida coast in 1513. Thousands of archaeological sites, village middens and sand and shell mounds still dot the landscape, offering mute testimony to the former presence of the Timucua and their ancestors.
Two hundred and fifty years after Ponce de Leon’s voyage the Timucua had disappeared, extinguished by the ravages of colonialism. Who were the Timucua? Where did they come from? How did they live? What caused their extinction? These are questions this book attempts to answer, using information gathered from archaeological excavations and from the interpretation of historical documents left behind by the European powers, mainly Spain and France, who sought to colonize Florida and to place the Timucua under their sway.
Bry, Theodor de, 1528-1598. XXIV. Mode of Drying Fish, Wild Animals, and other Provisions. 1591. State Archives of Florida, Florida Memory. Accessed 22 October 2022.
The State Library and Archives of Florida (Florida Memory), has an excellent page of Theodor de Bry’s Engravings of the Timucua. These incredible works of art date from before the year 1600. The 42 pieces are all available for viewing and low resolution copies are available for download. A sample de Bry image is seen at the left.
Sources:
Daytona Beach News Journal
Florida Master Site File VO00240
Ormond Beach Historical Trust, Inc. “The Story of the Timucua Indian Burial Mound in Ormond Beach, Florida.” Pamphlet published April 2000.
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I recently came across Orlando Magazine and want to share this with my readers. I think many of you might be interested.
Orlando Magazine September 2022 Issue
Orlando Magazine provides readers with a diverse look at all that is happening in the “City Beautiful” and the surrounding areas. This is a magazine that is perfect for locals and visitors alike. They cover a wide array of subjects; it’s not strictly business, tourist, or real estate driven.
Orlando Magazine is a monthly city magazine with eye-catching, contemporary design and compelling content that is both entertaining and informative. The arts, news, dining, travel, entertainment, style, people and trends – if it’s part of Orlando’s lifestyle, it can be found in Orlando Magazine.
The issue I picked up includes the “Ultimate Farm Guide.” This article includes a look at multiple farms including Southern Hill Farms (be sure to check out their Fall Festival), Wild Flower Farm, Uncle Matt’s Organic (the juices sound delicious), Webb’s Honey, and more. As residents we already know that Central Florida is home to a diverse agricultural economy. It is sometimes easy to forget this though and by highlighting just a small handful of these stories it reminds us how important it is to support our local growers.
For those of us into arts and culture, the 2022-2023 Season Preview is a must read. From Broadway Shows at Dr. Phillips Center (Hamilton is coming back to Orlando) to the Orlando Museum of Art will be hosting a tour of drawings from the Casa Buonarroti Museum in Florence which promises to be a real treat, Orlando is offering top level cultural events. Orlando Shakes is making their return after being shutdown due to COVID-19. Lovers of art, theater, dance, and other cultural activities should review the list. Orlando is truly alive with culture for everybody.
Prior issues have included best burger, a look at Ocala horse country, a celebration of the 30th anniversary of the Greater Orlando Sports Commission, and more. The October 2022 issue takes a look at the fifty most powerful people in the community, a guide to the best haunts is available just in time for Halloween (think Cassadaga, the Oviedo Lights, the Annie Russell Theater,Greenwood Cemetery, and other places that might make your skin crawl, and includes an excellent events calendar.
This post may contain affiliate links. If you click these links and make a purchase, I may receive a small commission. This commission does not affect any price that you pay. All views and opinions provided are my own and are never influenced by affiliate programs or sponsors providing products.
The road trip. It’s as American as well, a Stuckey’s pecan log roll. For travelers on US-301, now part of I-95, South of the Border was, and still is, a destination unto itself. Whether you were headed north or south, dozens of billboards bombarded your senses making it difficult to not stop at the Hamer, South Carolina attraction.
If the road weary family needed food, drinks (alcoholic or non), a hotel room, a campsite, gas, a place for the kids to run around and get some energy out, or maybe just a good laugh at the crass commercialism of the entire place, South of the Border made for the perfect stopping place.
Welcome to South of the Border
South of the Border was the brainchild of Alan Schafer, an entrepreneur with a mind for marketing that comes along only rarely. Schafer opened South of the Border in 1949 as a small outlet to sell beer in response to a ban on alcohol in Robeson County, North Carolina. Thus, the name “South of the Border.” The border of North and South Carolina.
Over the years the highway system around the business changed and South of the Border grew to fill the needs of travelers. Schafer added hotel rooms and camping sites, restaurants, souvenir shops, playgrounds, and more. Putting the attraction into perspective, Capelotti states, “At more than 1,200 acres, it is more than seven times the size of Walt Disney’s original Disneyland in Anaheim, California—a roadside empire built on a bottle of beer.” (Page 2)
In addition to the roadside attraction came the advertising, the focus of this book. In this excellent book, Capelotti presents the reader with a story of several hundred images of billboards that made South of the Border famous. These images have been captured from South of the Border archives, photos from the John Margolies collection at the Library of Congress, and finally searching for and photographing billboards still in the wild; an ordeal that is not without a bit of danger due to the increases in traffic.
In a forty-year career, John Margolies created what the Library of Congress calls “one of the most comprehensive documentary studies of vernacular commercial structures along main streets, byways, and highways throughout the United States in the twentieth century.” At nearly 12,000 slides, the collection is enormous in its depth and quality. You can read a bit more about the Margolies collection on the LoC blog.
You Never Saw Sausage a Place Courtesy Library of Congress
Capelotti puts forth that a reason for the success of South of the Border and for the billboard advertising is that Alan Schafer never allowed the business to be taken too seriously. The author points out that one of Schafer’s billboard trademarks was to make fun of himself, his products, and at times, his customers. An example provided is “He abbreviated South of the Border as S.O.B. and left the passing motorist to attach whatever meaning as might come to mind.” (Page 7)
The author breaks his book into chapters by billboard theme which works very well, allowing the reader to see the evolution of SOTB design. In short, but heavily illustrated chapters, Capelotti allows his reader to explore the evolution, and importance, of the billboard. As we are reminded, advertisers have only a few brief seconds to catch the attention of a driver speeding along the interstate. It is important for them to grab your attention and leave a lasting impression. South of the Border has been an expert at that for seventy years.
The billboards went through various theme changes such as a black background, a yellow background, the use of sombreros and serapes, and changes to the beloved mascot, Pedro, who evolved in appearance throughout the years but continues to make appearances. While there were changes, there has been a consistency as well. The use of bright colors, a familiar and repetitive font style, a heavy reliance on puns (often with double entendre), Pedro, and the famous mileage counter. This mileage counter made sure travelers could not miss the attraction.
Camp Pedro Courtesy Library of Congress
Shafer was known for his word play with a great example pitting north versus south. An early example started life as “Southern Cookin’, Yankee Prices” playing on stereotypes of Southern speech and Yankee cheapness. When this slogan finally made it to the public sight it had been toned down a bit to “Southern Cookin’, Yankee Style.” The point was still driven home, and if you didn’t get it, the use of both Union and Confederate flags would reinforce the meaning. In one billboard that was still fighting the Civil War, a clearly nervous Pedro, in full Mexican regalia, stands to the left looking at the flags out of the corner of his eye with a concerned smile. (page 57)
This is a fun book, but one also with historical importance. The billboard has evolved and is now often the home of competing legal firms (For the People). Electronic billboards make what was never meant to be permanent, even more fleeting. South of the Border has a nostalgic feeling for anybody who traveled south (to an extent north, but mostly south), along the east coast of America. Those road trips to Florida would not have been the same without South of the Border. Both the book and the attraction are recommended!
For those interested in even more history of this cultural icon; the American Road Trip, I recommend the following titles:
Ratay offers “an amiable guide…fun and informative” (New York Newsday) that “goes down like a cold lemonade on a hot summer’s day” (TheWall Street Journal). In hundreds of amusing ways, he reminds us of what once made the Great American Family Road Trip so great, including twenty-foot “land yachts,” oasis-like Holiday Inn “Holidomes,” “Smokey”-spotting Fuzzbusters, twenty-eight glorious flavors of Howard Johnson’s ice cream, and the thrill of finding a “good buddy” on the CB radio.
Beginning as a single roadside stand selling pecans in Eastman, Georgia, by the 1950s, the name Stuckey’s was synonymous throughout the South with candy, souvenirs, clean restrooms, and the other necessities of automobile travel. During the 1960s, the Stuckey’s stores moved into the new frontier of the interstate highways, where quite often they sat alone at the exits like oases in the middle of a desert. Their bright aqua-colored rooftops were a welcome beacon for those who had been driving long distances. Travel has changed a lot since then, but Stuckey’s can still be found along the nation’s highways, still providing dozens of types of candy and nuts, plus the same mix of souvenirs, as always. Anyone need a rubber alligator or a pecan log?
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Do you want to recall the great family road trip experience? Try sharing a Stuckey’s Pecan Log Roll with your kids! Click the photo or THIS LINKto order.
Leroy Collins shown in his days as a Senator. Photo courtesy State Archives of Florida
On November 14, 1956, Florida Governor Leroy Collins welcomed the National Association of Travel Organizations at the Ellinor Village Country Club. It was there that morning on which the National Association of Travel Writers was organized. The NATW adopted bylaws, a constitution, and elected officers. Peter Celhers was elected as the first president.
The groups met with sessions such as “A Guided Tour of Florida,” “How to Sell Travel,” and more.
Now known as the Society of American Travel Writers, the national group has over 1,000 total members. SATW members are classified into one of four geographic areas and also assigned one of three councils based upon profession.
SATW operates upon a published set of core values including ethical standards, diversity, respect for individuals, respect for culture, and sustainability.
In June 1999 the Central States chapter of SATW met in Daytona Beach, welcomed by a $55,000 incentive package from the Daytona Beach Area Convention & Visitors Bureau. An additional $30,000 worth of promotional goods and services were donated by local businesses.
The DBACVB considered funding the visit of sixty travel writers a wise investment based upon the potential publicity in magazines, newspapers, and books. (Remember, the internet and social media had not blown up in the manner they have today.) Susan McClain, the communications director for the bureau stated, “The main message we’re presenting is that we are rejuvenating Daytona Beach and we want to attract more families.”
The more things change, the more they stay the same.
One visit of interest was a return to the Ellinor Village site where the organization had been formed forty-three years prior. To commemorate both the formation of the organization and the recent visit, SATW was able to install a small bronze on coquina plaque on the grounds of The Casements in Ormond Beach. The plaque reads
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Capelotti, P.J. 
